Unlock DAO Weekly Newsletter | January 28, 2025

Welcome to our latest newsletter, packed with exciting updates from our recent DAO call. We've got a lot to cover, from community insights to upcoming events and strategic initiatives. Let's dive in!

We kicked off our call with a fascinating mini-poll, asking members how they found their way to Unlock Protocol. The responses painted a vibrant picture of our community's diverse paths:

Some stumbled upon Unlock through organic searches, seeking solutions for decentralized access control. Others were introduced through professional networks, with several members crediting Unlock Protocol Founder Julien as their first encounter. A few joined after participating in hackathons or bounty programs, intrigued by the protocol's potential.

What stood out was the power of word-of-mouth referrals. Many members heard about Unlock from friends or colleagues in the Web3 space, highlighting the importance of our community in driving growth. This insight reinforces our commitment to fostering a strong, engaged community that naturally attracts new members.

As ETH Denver approaches, our excitement is building! We've made significant progress in our preparations:

Accommodation arrangements are nearly complete, ensuring our team has a comfortable base during the event. We're finalizing our merchandise orders, including stickers with QR codes linking to our Discord and Guild page. This dual approach will help us measure engagement and onboarding effectiveness.

We're also exploring the possibility of hosting a "treasure hunt" style event, leveraging our Guild page to create an interactive experience for attendees. This could be a fantastic way to showcase Unlock's capabilities while engaging with the broader Ethereum community.

For those attending, keep an eye out for further announcements about meetups and collaborative opportunities. ETH Denver is not just an event; it's our chance to make a lasting impression on the Web3 community.

We're excited about the potential collaboration with the Out of Ordinary (OOO) Marketing Hackathon. This initiative presents a unique opportunity to engage with creative marketers and expand our reach in innovative ways.

While the proposed cost for participation is substantial, we're exploring ways to maximize the value and potentially negotiate terms that align with our budget and goals. The hackathon could provide valuable insights and fresh perspectives on marketing in the Web3 space.

We encourage all DAO members to review the proposal details on our Discord and share your thoughts. Your input is crucial as we evaluate this opportunity and its potential impact on Unlock's growth strategy.

Our Guild.xyz page is live and evolving! This platform is proving to be an excellent onboarding tool for Web3-savvy individuals. The current setup includes:

A streamlined onboarding flow, guiding new members from claiming their Community NFT to filling out an introduction form and joining our Charmverse space. We're considering implementing a questing system to gamify engagement and reward active participation.

The Guild page serves as a bridge between our public-facing website and the more in-depth Charmverse environment. It's an ideal space for newcomers to get acquainted with Unlock before diving deeper into our ecosystem.

Our co-marketing efforts are gaining momentum:

GAMMA: The new round of liquidity provider incentives is live! We're working on an article to highlight this collaboration and educate our community on how to participate. This partnership not only boosts our liquidity but also increases our visibility in the DeFi space.

BOSON: Negotiations are underway to define our co-marketing strategy. We've established a dedicated Telegram group with BOSON's marketing team to coordinate our efforts. This collaboration holds exciting potential for expanding our reach and showcasing Unlock's utility in new contexts.

Our search for the right marketing partner continues. We're scheduled for a follow-up call with Ninja Promo, where they'll present a tailored proposal based on our initial discussions. This meeting will be crucial in assessing their understanding of our needs and their ability to align with Unlock's vision and values.

As we evaluate potential agencies, we're focusing on finding a partner who can not only amplify our message but also navigate the unique challenges and opportunities of marketing in the Web3 space.

Our efforts to make Unlock globally accessible are progressing. We're moving forward with Weblate as our chosen translation management tool. Here's where we stand:

We're preparing to run a test translation of our main landing page. This will help us iron out any technical challenges and establish a smooth workflow for future translations. We're working closely with our development team, specifically TomAtomic, to ensure seamless integration between Weblate and our GitHub repository.

This initiative is not just about translation; it's about opening doors to global communities and expanding Unlock's impact across language barriers.

After multiple revisions and thorough discussions, we're close to finalizing our budget for the first half of 2025. This budget reflects our ambitious plans and commitment to growth.

Key aspects of the budget include allocations for development, marketing initiatives, community engagement, and operational costs. We've aimed to be comprehensive, accounting for about 95% of anticipated expenses.

The budget will be published on Snapshot this week for community review and approval. We encourage all DAO members to review the proposal carefully. Your engagement in this process is vital to ensuring our resources are allocated effectively to drive Unlock's mission forward.

As we wrap up this newsletter, it's clear that Unlock DAO is buzzing with activity and potential. From our preparations for ETH Denver to our global translation efforts, we're pushing boundaries and opening new doors.

Your participation in these initiatives – whether through providing feedback, contributing to projects, or spreading the word about Unlock Protocol – is what drives our success. Together, we're not just building a protocol; we're shaping the future of decentralized access control.

Stay tuned for more updates, and let's continue to unlock new possibilities together!

Stay Unlocked!
Your Lead Steward
Stella

Important links

• Check out Unlock Protocol for yourself: https://unlock-protocol.com/

• Join us for our recurring and unique events: https://app.unlock-protocol.com/events/unlock-dao-events-2025

• Vote for Unlock DAO Proposals offchain: https://snapshot.box/#/s:unlock-dao.eth

• Vote for Unlock DAO Proposals onchain: https://www.tally.xyz/gov/unlock-protocol

• Join the Unlock DAO Collaborative space on Charmverse: https://app.charmverse.io/join?domain=unlock-dao